Event Management

Background:

As this retail group grew so rapidly, it became necessary to organise an annual conference to keep their 220 + members in touch with the issues that impacted on them, the growth of the group as a whole, new technologies being introduced to help them operate more efficiently, and so forth.

Objective:

To organise an event which would successfully communicate the key issues and messages the group needed to impart to its Pros, and to achieve necessary Pro training in new technology. Also, for the conference to act as an annual buying forum for the Pros to liaise with the group’s approved suppliers.

Actions:

A full conference has been planned and implemented every year for the past five years, including artwork, displays, themes, seminar content, information packs, feedback forms and full research carried out amongst both Professionals and their suppliers after the event.

Results:

• Annual attendance of 150+ members and 35+ manufacturers.
• Business written in 2002 was worth an estimated £1.5m
• Endorsement for key group action plans gained.
• Enthusiasm and participation gained from the members.